It's just a cooler name, don't you think? But it also better represents what we do, because we're all about the story.

Neuroscience has established that the way we think is through stories. If you change the story, you change the mind that drives the way people behave and make decisions.

We use state of the art science to precisely engineer the narrative arc to transform businesses. Our amazing workshops teach people how to use stories to inspire people and engage customers.

Visit arcinnovation.com to learn more about the most exciting technology of the 21st century.